Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Marketing Research. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. (4 Hours). D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Communication in a Digital Age. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Sex and Interpersonal Communication. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Contemporary Rhetorical Theory. MKTG4510. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. Great Speakers and Speeches. This role is integral in the launch of programs for all assigned colleges. May be repeated without limit. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. (4 Hours). (4 Hours). (4 Hours). About the Opportunity. Examines the impact of technology on the marketing of goods and services. Offers an in-depth look at how persuasive health campaigns are designed and executed. About the Opportunity. Marketing & Communications Resources. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. (4 Hours). Dean's Distinguished Lecture Series. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. COMM2912. (3 Hours). Explores business-to-business and business-to-customer strategies. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. May be repeated without limit. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Focuses on theories of and approaches to the study of intercultural communication. (4 Hours). (4 Hours). It. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. COMM2534. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. (4 Hours). Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Addresses the interdependent links between sports and communication. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. COMM3308. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Media Relations Victor Balta balta@uw.edu 206-543-2580. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. (4 Hours). B2B and Strategic Sales. (4 Hours). Attribute(s): NUpath Capstone Experience, COMM4625. Considers online community dynamics, including formation, governance, conflict, and exit. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Communication Research Methods. Closest T stops: . COMM2800. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Counts as MKTG2201 for business minors only. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Communication, Technology, and Society. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. MKTG6210. Having conversations with others is among the things that humans do most. Marketing research helps businesses know their customers and aids in business decision making. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. COMM6500. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. MKTG6285. May be repeated without limit. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. (4 Hours). Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). | (4 Hours). Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . (4 Hours). According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. (2 Hours). Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. COMM2555 and GAME 2555 are cross-listed. MKTG2201. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. COMM3320. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Persuasion and Rhetoric. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Free Speech in Cyberspace. Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Independent Study. Youth and Communication Technology. Engaging Customers and Markets. Will we ever stop swiping? Covers fundamentals such as audience, speech objectives and structure, and effective delivery. Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . Ernest Rollins | Media Coordinator. COMM3309. Sports Promotion in the 21st Century. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Communication and Inclusion. COMM3304 and WMNS3304 are cross-listed. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. Focuses on the entire sales effort. (1-4 Hours). Consultation Skills. Here professors know their subjects and how to get you ready for a career after you graduate. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Television Field Production. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION (4 Hours). Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Opens New Window Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. Surveys the field of communication studies. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. (4 Hours). Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Special Topics in Communication Studies. Course content may vary from term to term. Students meet weekly with the course instructors for skill-building sessions and lab meetings. Customer Performance Modeling. COMM3445. Please fill out the form below with your web request(s). COMM2304 and WMNS2304 are cross-listed. Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: The Assistant Director will develop the strategy in . Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. 617.373.8900 Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. Examines how communication impacts relationship quality and commitment. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Offers students an opportunity to develop their own media products to put their learning into real-world context. Communication Law. COMM3912. Production Capstone. MKTG3301. (4 Hours). Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. | Nonverbal Social Interaction. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. Designed to prepare students to work with audio in modern media settings. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. (4 Hours). Reviews some of our societys main problems and a critical view of marketing and business in todays world. Emergency Information Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. Covers both the business and the technical aspects of being a voice talent. This course incorporates materials from communication, psychology, anthropology, and sociology. MKTG4520. Emphasizes ethical considerations involving security, privacy, and fairness. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Special Topics in Communication Studies. Production Practicum Abroad. | 617.373.2000 Posted: February 03, 2023. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. NSU is where success begins. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. . MKTG6295. Global and Intercultural Communication. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Also examines contemporary issues in marketing that can affect organizational success. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Analyzes case studies and teaches how to improve the quality of communication in an organization. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Introduces students to interviewing through the application of communication theory. Bouv Marketing and Communications Web Request. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Communication Theory. 2022-2023 Northeastern University Marketing Management. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. (4 Hours). (4 Hours). Offers a broad overview of marketing technology applications across multiple industries and touchpoints. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience.
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