coca cola celebrity endorsements 2021

report at the time. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. Endorsement Fees For Top Indian Cricketers. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? 4. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Spieth has highlighted the brand on his social media as well. Salton electric grills were obscure until they became Foreman Grills. This was around $94.5 million. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Did Ronaldo cost Coca-Cola $4 billion? In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Source. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. Coca-Cola (@CocaCola) August 11, 2021. 01/19/2022. Published Mar 1, 2021. Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. A couple converted a Coca-Cola truck to live in while exploring Australia. Cristiano Ronaldo rejects Coca-Cola and praises water. King Khan is perhaps the most visible actor on television! The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. Stacker distribution partners receive a license to all Stacker stories, Coca-Cola Silver Bottle Opener . Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. But did you know she's been an investor in the brand since 2007? Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. storytelling. Please try again. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. Most notable endorsement: Diet Coke - $26 million. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. George Foreman made a name for himself as a hard-hitting heavyweight boxer. The German shoe company agreed to pay the runner $10 million a year. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. And is some rare instances which their management and agents don't typically support or advocate for, a celebrity may agree to only take an equity stake, with no fee guarantees. 2 - Shah Rukh Khan. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Click through to find out which celebrity endorsement deals were worth the most. Success! With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Manning appeared in commercials for the chain, andeven owned 31 Papa Johns franchises before selling them in February. Coca-Cola lost $4 billion in market value . Strategic Partnerships, The Shake It Off singer has had some of the best endorsement deals. The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. The 2015 Fedex Cup winner has been featured across television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. David Beckham is a well-known soccer legend, married to Posh Spice. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. In this case, the battle takes place between the world's leading soft drink brands. While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. Required fields are marked *. July 26, 2021 July 26, . And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. coca cola celebrity endorsements 2021 hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. Rob Lowes DirecTV commercials are wonderful examples of this niche. Also be sure to check out these blogs our team wrote on how to best work with celebrities! In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference Powerade vs. Gatorade. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. 5 fragrance. Thishasmade her hundreds of millions of dollars in profit. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. distribution partner, email us at As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.. Coca Cola is a carbonated soft drink company which was founded in the . Which is a BIG WIN for the brand. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. Weekly, and British singer/songwriteris rich. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. Diet Pepsi. Check out this video that highlights a variety of celebrities who have had endorsement deals, and the sales results for their brand partners. Get the latest insights directly to your inbox! Shop Pay is an innovative payment solution developed by Shopify. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1. $9.95. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. Great! 5 fragrance. One of those athletes is the former NFL star, Peyton Manning. And just like a Hollywood movie, he became an instant fan of the bottled water. Find us online at HollywoodBranded.com. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. And that's what keeps these celebrities in millions. The partnership lasted for five years as Drake became one of the biggest names in hip-hop,andfound his lyrics printed on Sprite cans in 2015. If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. a reported $1.5 million dollars in the company in 2010, 6 Steps To Safeguard Celebrity Endorsement Partnerships, 8 Steps to Leverage Celebrity Talent To A Brand's Advantage, Agency Interview: Los Angeles Business Journal Celebrity Swag Bags, Cause Related Marketing Campaigns Getting The Celebrity Treatment, Privacy