Adidas partnered with Snapchat for a lens that lets mobile users virtually try on a new running shoe using augmented reality (AR), Engadget reported. This longer engagement time points to why brands are increasingly incorporating immersive features to their marketing mix to more strongly connect with consumers. According to Adidas, the AR preview will be the first time Snapchat has partnered with a sneaker brand to let users try on a product through a lens. Utile. In 2018, it partnered with Snapchat to create an AR lens for customers to virtually preview its new Ultraboost 19 running shoes. “Now the feature has been released, it’s going to become a key of the mobile shopping experience. About one-fourth (28.3%) of U.S. marketers will use Snapchat for marketing purposes this year, eMarketer estimates. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. I recommend this product. The image-messaging app last month launched a partner program to help advertisers find creative shops that are certified to develop AR lenses. Retailers across a number of industries have integrated AR technology into the in-store experience. Yes (0) No (0) January 18, 2021 Sweet snag for a good price. Comfortable and as usual, the perfect ADIDAS fit. Répondre. Vous recherchez un site qui vous guide, vous conseille sur votre achat Adidas ar moins cher, vous présente les dernières tendances tout en vous garantissant un prix qui rime avec réductions et bonnes affaires, vous ne pouviez pas mieux tomber ! ... An increasing number of brands and retailers are from Adidas to Zara that is moving toward an AR-enabled future. 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Vêtements de Training adidas toujours au meilleur prix sur Go-Sport.com – 24h/24 bénéficiez d’un large choix d’articles de sport – Commande en ligne et Livraison rapide ! The new feature is tied to Adidas’ … More than 70 million Snapchat users interact with AR lenses every day, spending an average of three minutes with them, according to Snap. Viewing products in 3D is already known to increase conversions, and we’re anticipating a big increase in conversions through our footwear try-on technology.”According to Vyking, conversions increased threefold for L’Oréal when it made AR try-on available for certain products, prompting its acquisition of computer vision start-up Modiface in 2018. 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